Volkswagen
PROJECT
WHAT WE DID
CONTEXT
For the 2026 FIFA World Cup, Volkswagen Switzerland set out to celebrate the excitement, optimism and togetherness surrounding the Swiss national team.
Together, we developed a campaign that brings the brand claim "Gemeinsam unterwegs" to life through a simple, unmistakably human insight.
CREATION
A small everyday mishap becomes the starting point of a story about perspective, team spirit and football fever. Told with subtle humour and cinematic storytelling, the campaign unfolds across TV during the FIFA World Cup, digital channels, OOH, POS and social media.
COLLABORATORS
Agency & Production: Marty—Trezzini
Director: Fröhlich
Creative Concept: Yves Marty & Francesca Kleinstück
Executive Producer: Gianluca Trezzini
Line Producer: Valdita Shabanaj
DP: Daryl Hefti
1st AD: Dominik Gspan
1st AC: Nils Gabelgaard
2nd AC: Cyrille Gsell & Emil Maeder
PA: Dominique Berger, Pauline Schmid, Alex Craig & Jonas Dardel
Gaffer: Raphael Toel, André Bricker, Jakob Wessley, Raphael Werner & Simon Wottreng
DIT: Martin Drescher
Key Grip: Gregoire Tomat & Nino Burkart
Drone: Noah Malin
AL: Timo Raddatz
Set AL: Lennard Ehlers & Manuel Freivogel
Set PA: Tonie Brunschwiler
Styling: Romina Häner
Art Department: Marc Nussbaumer (Oltre)
Hair & Make-Up: Vivienne Rohr
Color Grading: Alex Gregory
Sound Design: Jingle Jungle
Music & Sound Design DC: Levi Giger
VFX: Sebastian Klinger