Valais

PROJECT

Trink still. Lebe laut.

WHAT WE DID

Production — Film & Photography — TV, DOOH, OOH, Online, Social, Print

CONTEXT

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In a saturated market of still waters, Valais needs to stand out. The simple line «Trink still. Lebe laut.» by Geyst repositions still water as a lifestyle brand with edge and sets the tone for the new campaign. No traditional storytelling, no over-explaining. Just pure mood. And that’s exactly what we created.

CREATION

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Together with TYMA, we took that vibe and built the visual world around it. Shot on location in the mountains of Valais, the campaign the campaign mixes calming nature with bold energy. A vibe you can feel across the film, the photography, and the social content. The result is a still water campaign that moves people across every channel.