Twint

PROJECT

Big Purchases

WHAT WE DID

Ad Campaign — Film, Photography, Retouching — OOH, DOOH, Online, Social

CONTEXT

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TWINT is the most popular payment app in Switzerland. Millions of users primarily rely on the app to send smaller amounts to each other or to settle minor purchases directly via their cell phones.

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Together with TWINT, we sought to break common perception among the app’s users and introduce the convenient capability of making larger transactions with the payment service. Whether it's for a week's shopping at the supermarket, a spree at the clothing store or the purchase of a new bicycle, TWINT makes cashless payments easy, fast and secure.

CREATION

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Think big: an oversized shopping cart rolling through the streets of Zurich provided the perfect exhibit for TWINT’s allrounder capability. The campaign was captured on film, print, as well as various online channels and social media platforms.

MEDIA

— PERSÖNLICH — Jetzt fährt der grosse Einkaufswagen vor

— WERBEWOCHE — Twint rolls giant shopping cart to station

— HORIZONT — Twint positioniert sich als Einkaufs-Allrounder

COLLABORATORS

Agency: Marty—Trezzini

Production: Marty—Trezzini

Director: Yves Marty

DoP: Tim Rüegg

Photographer: Joan Minder

Retoucher: Felix Schregenberger

Gaffer: Niculin Felix

1st AC: Gianluca Trezzini

Visual Effects: Das alte Lager

Sound Design: Levi Giger