The Chedi

PROJECT

Alpine Pause

WHAT WE DID

Concept & Production — Film — Online, Social, PoS

CONTEXT

Five-star luxury can be shown. It becomes meaningful only when it is felt.

The brief from The Chedi Andermatt was not to create another beautiful hotel film, but to develop a distinct visual language that captures the essence of the place. One that creates atmosphere instead of documenting spaces, and invites immersion rather than explanation.

The ambition: a mood-driven, sensorial experience that reflects the calm, depth and quiet luxury of the Chedi Andermatt and positions Andermatt as a destination, not just a backdrop.

CREATION

We developed a refined, cinematic film language built around refined, immersive movements, generous landscapes and intimate details. Guests appear as effortless explorers, discovering moments rather than performing for the camera.

The film is guided by a sensorial concept: light, textures and subtle motion take centre stage. A layered, atmospheric soundscape is used to expand the visual sense of escapism.

The result is a seasonal hero film for web and digital channels, supported by social cutdowns. A true invitation to feel and experience The Chedi Andermatt.

MEDIA

COLLABORATORS

Concept & Production: Marty—Trezzini

Director: Alix Gerber

DoP: Emil Maeder

B-Cam & Drone: Noah Malin

Producer: Pauline Schmid

Assistant Producer: Romina Häner

1st AC: Kevin Prinz & Arno Thöni

Gaffer: Sam Lüscher

Styling: Arianna Pianca

Colorgrading: Franziska Heinemann

Sound Design: Cédric Elisabeth