Swisscom

PROJECT

The Jersey Secret

WHAT WE DID

Production — Film — Online, Social

CONTEXT

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The #Trikotfarben campaign by Swisscom, led by creative directors Andy Lusti and Susen Gehle, builds on the brand's famous and award-winning #Pistenfarbe initiative of 2022. It features slope painter Bruno Böhlen, who connects Swisscom's support with the Swiss national football team's iconic jersey colors. The campaign aims to unite fans and the national team during the European Championship, symbolizing national pride and passion through original storytelling.

CREATION

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The story of Bruno's next adventure is told through engaging content that highlights the Swiss team's vibrant jerseys. By involving real-life football players and fans, Swisscom strengthens its brand image as a proud supporter of Swiss sports, enhancing its connection with the audience through creative and relatable storytelling.