Rivella

CONTEXT

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Rivella came to us during Christmas, a season owned by global soft-drink brands. How does an iconic Swiss beverage find its own festive voice?

CREATION

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Between all the noise and opulence, people look for lighter moments in between. So we framed the season as "Merry Refreshment". Instead of classic festive storytelling, we focused on playful and light Christmas moments and humorous creator collaborations, shared across social, OOH and point of sale. Tying it all together was a reworked classic: an original Rivella-la-la-la Christmas jingle, making sure our message was heard, seen and felt across all channels.