Coffee B
PROJECT
WHAT WE DID

CONTEXT
Espresso, Lungo, Macchiato: ever noticed how almost every coffee comes with an O? For COFFEE B, that O isn’t just a letter, it’s their signature. A fully compostable Coffee Ball. No capsule, no waste. Just great taste in perfect shape. Because the best coffee is round.


CREATION
In collaboration with Peter Brönimann & Stefanie Huber, we brought the idea to life through film and photography, for a multi-channel campaign across online, social, OOH and DOOH. Minimalist, playful and to the point: because good coffee doesn’t need much. Just a ball.
COLLABORATORS
Agency: Peter Brönnimann & Stefanie Huber
Agency Producing: Suzana Kovacevic (Prodigious)
Director: Yves Marty
DoP: Jan Mettler
Producer: Gianluca Trezzini
Assistant Producer: Pauline Schmid
1st AC: Thomas Boff
Photography: Gianluca Trezzini
Assistant Photography: Emil Maeder
Gaffer: Raphael Toel, Constantin Popp
Best Boy: Jakob Wessely
Grip: Till Schlatter
Production Design: Lea Hättenschwiler & Viviane Rapp
Food Styling: Anja Steiner
Colorgrading: Franziska Heinemann