Blick
PROJECT
WHAT WE DID
CONTEXT
Blick has been part of Switzerland’s daily media landscape for decades, delivering news across phones, apps, or in print.
With the launch of its content partnership with Livesystems, Blick now brings journalism onto more than 13'000 digital screens across Switzerland, turning streets, stations and everyday routes into new points of contact with the news. The task was to introduce this new presence in a way that feels unmistakably Blick: fast, direct, and designed for moments of fleeting attention, without relying on sound or explanation.
CREATION
To announce Blick’s venture into the physical space, we developed a video format made for public screens.
What looks like a regular Blick news article suddenly changes when a person enters the frame and takes the headline straight off the screen. The unexpected gesture captures the attention of passersby and makes one thing immediately clear:Blick news are now out on the streets. The campaign launched across more than 13'000 Livesystems screens throughout German-speaking Switzerland, Romandy, and Ticino.
COLLABORATORS
Agency & Production: Marty—Trezzini
Concept: Francesca Kleinstück & Lorenz Clormann
Director: Yves Marty
DP: Emil Maeder
Executive Producer: Gianluca Trezzini
Line Producers: Pauline Schmid & Dominique Berger
1st AC: Raphael Schulze
Gaffer: Raphael Toel & Yoro Tobler
Set Design: Natalie Fitzgerald
VFX: Das alte Lager
Styling: Arianna Pianca
Hair and Make-up: Dunja Schweri
Colorgrading: Franziska Heinemann