Bank Cler
PROJECT
WHAT WE DID
CONTEXT
Valentine’s Day is filled with love stories. But what about singles? They are rarely part of the conversation. And even less often does a bank use this day to promote its services. For Bank Cler and Neu Creative Agency, we produced a spot that flips the script, putting financial independence and self-confidence in the spotlight on a day usually reserved for couples.
CREATION
With a lighthearted and visually engaging approach, we showcase the joy of financial confidence, set in a restaurant on the biggest date night of the year: Valentine’s Day. Our female protagonist, the only single in the room, enjoys herself to the fullest, completely unfazed by the lovebirds around her. Because when your finances are in check, you can live carefree, no matter your relationship status.
MEDIA
COLLABORATORS
Agency: Neu Creative Agency
Production: Marty—Trezzini
Director: Samuel Morris
DOP: Fabio Tozzo
Producer: Gianluca Trezzini & Yves Marty
Assistant Producer: Pauline Schmid
Art Director: Alix Gerber
1st AD: Ilir Hasanaj
1st AC: Raphael Schulze-Schilddorf
Gaffer: Simon Wottreng, Yoro Tobler & Lino Kalt
Grip: Nino Burkart
Hair & Makeup: Viviane Saner & Noelia De Olivera
Styling: Mariana Munoz & Patrizia Jäger
Production Design: Lara Roos, Nanda Brägger, Zora Zlot & Lea-Gioia Gloor
Location: Nadja Putzi (Locationarchive Zurich)
Edit: Yves Marty
Colorgrading: Florian Staerk
Sound Design: DubDub Studio